Be the answer
and the ad
and the ad
A new surface, one card, no page two
ChatGPT ads are sponsored cards that appear beneath ChatGPT's answers for users on its free tiers. They're matched to the topic of the live conversation — not keywords — and only one advertiser appears per response. Clicks start around $3–5, there's no minimum spend, and the self-serve Ads Manager opened to every US business in May 2026.
That makes it the first genuinely new advertising surface in a decade — and one where a small business can still be the only card in its category. But it's a beta platform that changes weekly, reaches free-tier users only, and publishes no benchmarks. It rewards operators who test carefully and read the data honestly. That's the service.
The ad is half the screen.
We sell both halves.
Independent research across 50,000 commercial prompts found that fewer than 4% of ChatGPT advertisers also appear in the answer's cited sources. Paying for the card does not put you in the answer — those are two different disciplines, and almost every agency selling one can't deliver the other.
Pfaff Digital builds AI applications and does generative engine optimization as its core business. When we run your ChatGPT ads, the same engagement can make you the business the answer cites — so when the budget pauses, the visibility doesn't.
How we run the channel
Transparent, like everything else here
Most agencies quote ChatGPT ads management between $1,500 and $5,000 a month plus percentage fees, behind a sales call. Ours is on the page.
$3,500 one-time
Two weeks: account and verification walkthrough, pixel and Conversions API installed, crawler allowlist, one decision-support landing page, first campaign live, 30-day recommendation. Yours to run afterward if you want.
$1,500/mo or 20% of ad spend
Whichever is greater. Ongoing management: weekly optimization of hints, creative, and bids; rejection handling; platform-change watch applied to your account. Media is billed to your card and stays yours — minimum $2,000/month.
Bundled with GEO retainer
Managed ads plus the organic work — structured data, entity, and citation building — reported together: where you're cited, where you're the card, where you're neither. The offer this page is named for.
$950 one-time
Already running ChatGPT ads? A full teardown against our checklist — measurement, hints, creative, policy exposure, budget pacing — delivered as a written report with prioritized fixes.
Who this works for — and who should skip it
The ads reach people on ChatGPT's free tiers: consumers, sole proprietors, and small-business owners. It's a strong fit for local service businesses, consumer e-commerce, courses and digital products, and tools whose buyer is an owner — research-heavy purchases where a helpful answer plus a relevant card wins.
We'll tell you to skip it if your buyer is an enterprise team (they're on ad-free paid plans), your category is prohibited or restricted — legal services, real-estate listings, job boards, most finance — or your budget is under about $2,000 a month in media, which is too few clicks to learn anything. There's usually a better first move, and we'll name it.