SEO SERVICES

Search Engine Optimization

Top ranking search results come from focused keyword targeting, authoritative links, and valuable content.

SEO

Top ranking search results come from focused keyword targeting, authoritative links, and valuable content.

In the ever-evolving landscape of search engine optimization regulations, we remain at the forefront, diligently keeping up with the latest changes to ensure our clients achieve higher rankings.

Local SEO & Google My Business

Combining these two strategies will help you stay above your competitors in your local service area.

Competitor Research

See who you’re up against online and what their current strengths and weaknesses are.

Voice Search Optimization

Optimize your website to answer questions for people when they conduct verbal searches using services like Alexa, Siri, Google Assistant, Cortana.

User Experience

User Experience (UX) is a key factor in Google's ranking algorithm. Pfaff Digital's in-house team are expert UX/UI designers and developers.

Google's E-A-T Principle is at the core of every SEO marketing campaign.

The term E-A-T comes from Google’s Quality Raters’ Guidelines (QRG) and stands for:

Expertise
Authoritativeness
Trustworthiness
THE IMPORTANCE OF SEO

Why SEO is more important than ever in 2024

Search engines update their algorithms as much as 3000 times a year. Websites can be penalized for not following the current best practices and SEO standards. We always get advance notice of these changes, keeping your site up-to-date.

Google warns to stay away from companies claiming to guarantee rankings. While we can’t promise you top rankings, we can guarantee you the highest level of service and white hat SEO marketing services.

SEO Strategy

Our Focus

Search engines update their algorithms as much as 3000 times a year. Websites can be penalized for not following the current best practices and SEO standards. We always get advance notice of these changes, keeping your site up-to-date.

Google warns to stay away from companies claiming to guarantee rankings. While we can’t promise you top rankings, we can guarantee you the highest level of service and white hat SEO marketing services.

User Experience & Quality Content

People searching the web have unlimited options, so it is important to provide an excellent user experience. Google ranks websites by quality content and updating regularly with fresh information is crucial for success.

Competitor Research

Pfaff Digital uses extensive competitor research to create scalable SEO marketing campaigns that out perform the competition. We take a deep dive into your competitors’ data to see who you’re up against online and what their current strengths and weaknesses are.

Voice Search Optimization

Voice search focuses on natural language processing (NLP) to understand how users search verbally compared to typing a search query. Google is focused on understanding conversational searches from users, therefore it’s in your best interest to optimize for voice search queries.

Local SEO & Google My Business

Google My Business is a free tool Google provides that your company can use to create a local listing for your business, which also includes a Google Maps listing, so potential customers can find you easily. Geo-targeted keywords simply involve adding the name of cities, towns, and neighborhoods in your area to the keywords you already use. Combining these two strategies will help you stay above your competitors in your service area.

Frequently asked questions

Frequently asked questions about search engine optimization, ordered by popularity.

What is SEO?

Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

Why isn't my website ranking on Google?

If your website isn’t ranking on Google, there are a few reasons why that could be and we'll figure that out for you. Pfaff Digital specializes in SEO.

Should I run PPC ads or just do SEO?

A business should balance their marketing channels to avoid a reliance on any single source of traffic. We advise a long-term SEO strategy as well as a small, targeted PPC campaign for optimal results.

What is link building?

Link building is the process of getting other websites to link to yours. We focus on earning links from related websites that score high in authority.

Is SEO still important?

Yes, more than ever, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

How long does it take to rank on Google?

The cold, hard truth is "It depends..." Generally, a website can start seeing results somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy.

Does Social Media impact search results?

Social Media does not directly impact your search engine rankings, it indirectly affects and helps build your brand, making it very important. Our Social Media experts work directly with our SEO strategists for ultimate ROI.

What is considered a good PageSpeed Score?

PageSpeed is one of the most important ranking factors for Google and other search engines. A good score is 79 and above, while an excellent page speed score is 90-100.

Still have questions?