Top ranking search results come from focused keyword targeting, authoritative links, and valuable content.
In the ever-evolving landscape of search engine optimization regulations, we remain at the forefront, diligently keeping up with the latest changes to ensure our clients achieve higher rankings.
People searching the web have unlimited options, so it is important to provide an excellent user experience. Google ranks websites by quality content and updating regularly with fresh information is crucial for success.
Pfaff Digital uses extensive competitor research to create scalable SEO marketing campaigns that out perform the competition. We take a deep dive into your competitors’ data to see who you’re up against online and what their current strengths and weaknesses are.
Voice search focuses on natural language processing (NLP) to understand how users search verbally compared to typing a search query. Google is focused on understanding conversational searches from users, therefore it’s in your best interest to optimize for voice search queries.
Google My Business is a free tool Google provides that your company can use to create a local listing for your business, which also includes a Google Maps listing, so potential customers can find you easily. Geo-targeted keywords simply involve adding the name of cities, towns, and neighborhoods in your area to the keywords you already use. Combining these two strategies will help you stay above your competitors in your service area.